WEBBLA PPC
PPC Services for Businesses
Pay Per Click (PPC) is a paid advertising strategy that shows your business at the top of relevant Google searches to get more clicks and more customers.
The Benefits of PPC
How Can PPC Help Your Business?
PPC uses Google Ads to place your business at the top of relevant search results. Unlike SEO, which is a longer term strategy, PPC enables you to get your business to the top of search results almost instantly. Rather than wait for organic rankings to change and update, you can pay to play.
PPC is unique in advertising as, like the name suggests, you pay per click. Meaning you only pay each time you generate a new visitor to your website not just when your ad is shown. This makes PPC one of the most cost-effective ways to advertise your business and service. With your business at the top of the search results, you can attract more clicks and generate more business.
Fast
Results
Once your campaigns are activated, you will begin to see results almost instantly. There is no downtime waiting for Google to update.
Affordable
Advertising
As you only pay for the clicks, not for the ad to be displayed, PPC campaigns often are the most affordable type of advertising to run.
Complete
Control
With sophisticated targetting options and total autonomy of your landing page(s), you can run your campaigns exactly how you want to.
Increased
Clicks
The ultimate benefit of PPC, generating more traffic and visitors to your site by showing up when people make relevant searches.
AN INTRODUCTION TO PPC
How Does PPC Work?
A Simple Overview of PPC
Advertisers bid for specific keywords or phrases that they want their website to appear for. They set the maximum amount they are willing to pay per click and create adverts to entice visitors to click on their link.
There is then an automatic and instant auction that uses a number of different factors to decide which adverts to show in the top spots. This isn’t just based on who is willing to spend the most, but other factors including relevancy and the ad and landing page’s quality.
You also don’t pay the full amount for each and every click. Rather, you pay just enough to outbid the advert below yours.
Webbla PPC
PPC with Webbla
At Webbla, we work with many businesses to set up and manage their PPC campaigns. We create dedicated landing pages which are specific pages on your website used only for the Google campaigns. These are meticulously designed to convert the visitors into sales leads for your business. All of your clicks and ad spend is tracked giving you a transparent return on investment.
PPC at Webbla is a fully managed service, meaning you just tell us about your business & services, determine your budget and we’ll do the rest!
Our PPC packages include:
Advanced Targeting
Regular Reporting
Landing Pages Included
Advanced Targeting
No Long Contracts
Only Pay for Real Traffic
Fully Managed Service
Transparent ROI
Use of PPC Best Practices
FREE AUDIT
Free Audit of Your PPC Campaigns
Want to know how effective your current PPC campaigns are?
Frequently Asked Questions
Everything You Need to Know
About Webbla PPC
Below are answers to our most frequently asked questions about PPC. Can’t find the answer you are looking for? Get in touch with us and we’ll be happy to help.
Your Question Isn't listed?
Our team can answer any questions you have, and provide your business with a free quote.
How do I know which keywords to target?
We will help you with that. We use a range of tools to identify opportunities for low-cost yet relevant search terms. Broadly speaking, your keywords will be terms that relate to your business, your products or your service.
It is also possible to target your competitor’s keywords in a hope to benefit from some of their brand searches. This is called competitive bidding.
Who is PPC suitable for?
PPC is suitable for businesses of all size as long as there are users actively searching for your products or services. With PPC, you set your own budgets enabling you to stay within your means.
How much does Google PPC cost?
PPC costs what you are willing to spend. If you are using an agency, they will charge for their services on top of your ad spend. Many agencies will use a percentage of ad spend to work out their charge.
How long should I do PPC for?
It is recommended to run PPC ads for at least a few months. This enables you to collect lots of data and adapt your ads accordingly. It takes time for your ads to be running optimally and generating sales.
Is PPC the same as SEO?
No, whilst both get your website to the top of search engine results, PPC is a paid advertising strategy and SEO is an organic strategy.
What should I spend per click?
How much you should spend per click will vary on what your business does and how popular the keywords are. If you sell a high ticket item or service, then a higher cost per click (CPC) makes sense as there is a higher return on investment.
If you consider your typical conversion rate and how much profit a typical sale makes you, you can use these figures to work out a budget that is relevant to your business.
How does PPC compare to Paid Social?
PPC focuses on just search engine results. Paid Social, as the name suggests, is paid advertising on social media. This typically includes images, videos or carousels. Rather than responding to a user’s search, Paid Social involves showing adverts to people in your target audience as they are scrolling their feeds.
Can you build the landing pages?
Yes, at Webbla, all of our PPC packages for businesses include landing page builds as standard. These are carefully designed and developed to help increase your conversion rates.
Testimonials
What are People Saying About Webbla?
We’re proud of the work we do, but don’t just take our word for it.
Here are just some of our recent reviews…
Working with Webbla was an absolute pleasure. Setting up a new website couldn’t be easier with Webbla. They listened to our requirements, and worked with us to ensure the styling of the website was exactly to our liking. Fast turnaround too, couldn’t recommend enough!
Olivia Harris
Virtualoom
Webbla provided us with the perfect solution for a website that would be easy to maintain and add new content to. Our website was up and running in no time, and the ongoing support we get from Webbla is second to none!
Promina Rhea
Owl Education
We felt Webbla really listened to our brief and delivered exactly what we were hoping for. They are also very responsive and helpful – a great company to work with!
David Florence
Grayson Florence Property
Get Started
Get Started in 3 Simple Steps
Interested in PPC Services for your business? Here’s how the process works with Webbla…
Get Started Today
Ready to take the next step and grow your business? Let’s work together!
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