You’ve built a website to showcase your company’s products and services, but how do you get people to visit it? The most effective way is search engine optimization (SEO). SEO is the practice of improving a website’s ranking in search engines like Google. In this article, we will help you boost your SEO game with our top tips that’ll turn visitors into customers.
Be Mindful of Keyword Density
A website’s keyword density is the ratio of a keyword to the total number of words in a document. In other words, if you have 100 words on your page and there are 10 instances of “red shoes” (10%), then your site has a keyword density of 10%.
While it can be tempting to cram as many keywords into your content as possible, this isn’t always the best strategy. When you’re writing content for SEO purposes, it’s important to use targeted and relevant terms while also keeping in mind how they fit within the context of what you’re trying to convey.
It may not sound intuitive at first glance but there’s actually an optimal level where your keyword density should sit—and it varies depending on what kind of content you create.
Write Attention-Grabbing Meta Descriptions
Meta descriptions are the blurb that appears under your website’s listing in search results. They tell people why they should click on your page and read more, so they’re a great place to showcase what makes you unique.
A meta description should be between 150 and 160 characters long, but it really depends on the length of the content on your site. If there isn’t much text available for a given page, it may be better to leave it short. But if you have plenty of content for people to read, then writing something a bit longer is fine too!
Since meta descriptions don’t typically get displayed in full (they’re usually cut off after 2 or 3 lines), make sure you use proper grammar and spelling when writing them out. It’s also important for each one of these snippets to be unique across all pages; otherwise, web crawlers will get confused by duplicate information.
Make Your Content Scannable
A website that is difficult to scan can be frustrating for users. That is why it’s important to make your content scannable by using subheadings, bullet points and short paragraphs. Content that is hard to read will turn people away from your site. If you want people to read your content, make sure it is easy on their eyes by using short sentences and words.
Write High-quality, Valuable Content
One of the most important steps to improving your website’s SEO is to write high-quality, valuable content. This means writing content that your audience will find useful and easy to understand, as well as relevant and helpful concerning the topic of your website. You want your users to be able to find what they are looking for through a search engine, and that requires using keywords appropriately throughout your site.
After reading this article, you should have a good understanding of how to boost your website’s SEO score. Keywords, links, and content are all important factors in boosting your score. Now that you have this information, it’s up to you to put it into practice! If you do so diligently, your business will benefit from increased visibility in search results—and that can only be good for business!