If you are a business that sells products or services, a good website is critical to your success because it can generate leads and increase sales. How often have you gone to purchase something online, only to be put off by the brand’s website design or complicated user experience?
There are several components to a successful business website, but we’ve put together a list of three that we believe are non-negotiable.
When it comes to website design, looks really do matter. An unaesthetic brand image can be a massive turn-off for consumers. Before building a website, you should establish a brand identity that represents your business and values. This includes a logo, brand colours, fonts, and consistent use of imagery across all of your marketing channels. Below are a few tips on how to create a professional and consistent brand image:
- A logo that is unique, eye-catching and simple. It should not include any unnecessary elements and should be easy to recognise.
- Understand your audience. A colourful and quirky logo may not work if your target audience is older people.
- Develop a style guide and stick to it.
Once you’re happy with your brand identity, you will be able to implement it across your website.
As web design experts, we can’t stress the importance of testimonials enough. A testimonial can be the deciding factor when it comes to consumers choosing you or your competition. We recommend featuring a testimonial section on the homepage of your website. This way, consumers will be able to see what others saying about your business straight away.
When asking your buyers for testimonials, make sure that they are not only persuasive but also genuine – no one wants to see a customer testimonial that lends itself to being fake.
Call To Action (CTA)
Providing consumers with a strong CTA when they visit your website will encourage them to act instead of simply reading and browsing. CTA’s are usually displayed as a sizable button at the end of each page of your website and are designed to encourage your consumers to take the next step. CTA’s are a persuasive marketing technique and are often designed to evoke a sense of urgency. For example, if you are a retail business, your CTA might say something like SIGN UP NOW FOR 10% OFF YOUR NEXT ORDER. CTA’s are an effective way to generate leads and increase sales.
The team at Webbla wish you the best of luck with your business venture! Webbla produces bespoke business websites, helping businesses to grow their online presence and boost their conversion rates. If you need any website development or digital marketing services or are simply looking for some advice, get in touch today.