Are you a small or startup business owner about to create your first website? If the answer is yes, then this blog post is for you.
The internet is becoming increasingly saturated, making it difficult for your startup website to stand out and attract consumers. Sure, you can spend hours making your website look nice, but this is useless if those who visit your site, leave it without making a purchase or service enquiry. To guarantee organic traffic and reduce bounce rates, there is a selection of components you should consider incorporating into your website.
A Powerful Heading
Your website heading is likely to be the first thing people will read, so you want it to be as impactful as it can be. Don’t be cryptic, consumers want to know what your product or service is straight away, without having to work it out for themselves. If you’re trying to be too clever with your headline, you risk frustrating the user. Keep your headline simple, and ensure it clearly presents what you offer the reader.
A Strong Brand Identity
A strong and consistent brand image across your website is crucial to retaining traffic. Having a clear brand identity builds trust with consumers, and makes them feel more comfortable purchasing from you.
To create a compelling brand identity for your website, make sure you are using a unique colour palette that correlates with your logo or any artwork your business already has. In addition, it is important to ensure your values are presented on your website. If users share the same values as you, they are more likely to choose you over competitors.
When creating a website, it is a good idea to keep positioning yourself as the user. Good-quality images can be the difference between a good user experience and a great user experience.
For consistency, we would recommend using a brand photographer to produce professional images of your products and/or services. People want to know what they are paying for and a visual example is the best way to show consumers exactly what they are purchasing.
However, if you don’t have the budget to hire a photographer just yet, royalty-free images are easily accessible from sites such as Unsplash, Shutterstock and Canva. For a very low cost, beautiful images are yours to use on your website.
Optimised Written Content
You’ve probably heard of Search Engine Optimisation (SEO) but you might not know how to incorporate it into your website. SEO isn’t as scary as it sounds, and you don’t need to spend hours researching what it means to run a successful website.
However, there are a few things you can do to make sure your website copy is attracting organic search engine traffic. First of all, your content needs to be written clearly and in a way that is easy to read. To ensure your text is digestible, write in clear English with few grammar mistakes, and try writing in short bursts instead of long paragraphs.
It is also valuable to research keywords in your industry and include them throughout your website. But remember, these keywords need to fit into the natural flow of your website, if your keyword density is too high (also known as keyword stuffing), it could negatively impact your website traffic.
These are just a handful of tips that we recommend considering before publishing your website. Other important factors include an easy-to-use design (because no one likes to click on a clunky website that is difficult to navigate), testimonials to build credibility, and a clear call to action.
If you’re in the market for a new website, get in touch for your personalised free quote today.