When consumers search for a restaurant online, they want to find an easy-to-use website that answers any questions they may have. Without a website, your business lacks credibility and you risk losing customers to competitor restaurants.
There are several website components that help restaurants like yours stand out from the crowd. Here are some of our top tips so you can optimise your website and draw in new customers.
Effective Imagery
Good-quality imagery is one of the most powerful tools when it comes to hospitality marketing. Your website imagery should tell a story about what your values are and what makes this particular establishment so special. People love to see what they’re going to be eating, so make sure to add plenty of photos of your food looking its absolute best. Customers will appreciate seeing the entire dining experience and will feel compelled to check out your restaurant.
Don’t rely solely on stock images—use real people or places to add personality and credibility to your site. We would recommend hiring a professional photographer who can photograph your best dishes, as well as shots of the venue and staff members.
Online Menu
If you want to attract customers, then you must provide them with information about what they can eat at your restaurant. This includes having an online menu where they can view all the dishes available for ordering. Not only will this increase the chances that they’ll visit your restaurant, but it will also filter out the people who are not interested in your offering and those who have dietary requirements that you do not cater for.
Reviews & Ratings
When searching for a new restaurant to try, one of the first things consumers look for is good reviews and ratings. People want to know what your establishment is like and whether your food and drinks are good quality.
Unlike Google or other search engines where your restaurant may appear, you have full control over the reviews that are published on your website, so it is a good idea to take advantage of this. Place 10 – 20 positive reviews on your homepage so that potential customers can trust that you provide a great service.
