A dental website should be more than just a place to show off your credentials and list your insurance policies. It should be the hub of your marketing strategy, a way to connect with patients and help them understand why you are the dentist for them.
A great dental website will engage new patients and keep existing patients coming back. You can use your site to educate patients about preventative care, explain the difference between cosmetic and restorative dentistry, or even share stories from patients who have had successful results with your practice. Here are three things that we believe every dental website needs.
Recent Photos
You can use photos to show off the personality of your practice. This makes your dental website more likeable and memorable for potential patients. Related to this, if you have a team that works at the office, consider featuring them on your website as well.
Including employee photos on your website is one way that potential patients can get acquainted with who works there and what their roles are within the organization; this will help them feel more comfortable about scheduling appointments with individuals whom they’ve never met before.
An Engaging About Page
The about page should be engaging and easy to read. It is often the first page a visitor will see when visiting your website. As with every other part of your site, it should also be easy to find; people looking for an “about us” section don’t want to spend a lot of time searching through all the content you have put on your website just to find this information.
The content on your about page can include information such as:
- A brief description of who you are and what services you offer
- Your location and contact information (with links)
- Testimonials from clients
Testimonials
Testimonials are a great way to build trust with potential patients. You want them to know that they can trust you. Getting testimonials from past patients is a great way to do that.
When sourcing testimonials for your dental website, consider asking people if they would be willing to record their story for the site and even write it themselves. This will save you time, but it will also allow you some flexibility when deciding where on the page these stories will appear.
A good dental website is a powerful marketing tool. It helps you connect with new patients, keep existing patients coming back and build trust in your practice. This means that the more time and effort you put into your site, the more effective it will be in helping grow your business.
